Belarusian programmers to develop alternate reality app

Belarusian programmers to develop alternate reality app

Programmers form Belarus’ city of Gomel are working on creating a social network with alternate reality.

The founder of the project is Pavel Tyutyunnik. He is from Saint Petersburg, but not so long ago he moved to Gomel, where he found “soul mates” and now they are working on developing the social network.

“A social network gives an opportunity to any user to create content online, the same can be done with alternate reality”, says Pavel.

Alternate reality is mostly associated with advertising, but the programmers from Gomel are working in a different direction. The idea of Zest (the name of the social network) is to connect a message to nay object in the real world. It can be an announcement, an event or simply a comment. It may seem that it reminds Forsquare. However, Pavel explains that Forsquare did not get to the next level, when Zest is aiming at creating content. Zest will be very useful when making announcements, organizing meetings and events, for discussions. It is convenient to unite people through a network. Zest will only ring people closer to reality rather than move away from it.

Pavel thought of creating Zest some two years ago, however, the company he used to work for couldn’t finance the project. Pavel began the project in Gomel two years ago. At the time he was studying at Kingston University where a competition of start-ups was held.

“Our team left a request to participate, but then we even forgot about it. Some time later we were called to participate in the half-final. Surprisingly enough, we made it even to the final”.

In order to dedicate his time to the project Zest, Pavel had to leave the company he was working for.

“Zest is a social network, first of all. A lot depends on the users themselves. It is very convenient to organize meetings through them, find out about new places, the so-called sights. It is always interesting to find out what the locals advise you to vast”, explains Pavel.

Zest are not maps where many layers are used. The app simply shows all the points where the smartphone’s camera is directed to. The app will not help to get to a destination point, but it will tell you what is nearby, why you should visit this place. However, not only tourists will make use out of this network.

“Zest is very good home chat. It is very popular in Russia and Europe. The idea is that residents of one house discuss some kind of utility issues”, says Pavel.

Zest has already found investments for the development of the projects. What is more, the team of programmers chose the conditions which suited them and did not have to search for investors for long. The company first wanted to take investments from England, where there is more accessible money. Even if the project fails, the Queen returns 50 thousand pounds to the tax deduction. Nevertheless, the situation in Belarus and Russia is completely different. Russian business is all about money, reputation and trust to the brand. If everything is present, then there will be money in the prospects.

“We have found soul-minded investors and are very pleased with that”, says Pavel.

The hardest work is yet to come, even after the app appears on Google Play and Appstore. The users will have to be attracted somehow. The developers think that it will be a good idea to advertise the app through celebrities (MSQRD was successful).

SEE: Belarusian mobile apps

Pavel says that the main aim of Zest after it is released is to ingrain the behavioral culture to people within the service, to avoid any negative ideas which may spoil the pleasure from using the app. The global aim of Zest though I to fill the app with interesting content of towns and cities all over the world. The development will first take place in the West. The release of the app.