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Belarusian enterprises should invest more in marketing strategy, information minister says

The enterprises of Bellegprom do not need to save on advertising. On July 27, the Minister of Information of Belarus spoke about the need to invest in the marketing strategy at a meeting with the staff of one of the leading manufacturers of knitwear Bellegprom.

Very popular in Soviet times, the Belarusian brand was not closed despite economic difficulties. Although the production process is now optimized, still up to 120 new models are produced annually. The company is actively studying trends in sales markets. To be closer to the buyer, it has established a system of delivering products by mail.

Lilia Ananich, Minister of Information of the Republic of Belarus:
The fact that the enterprise today has a desire to develop its brand, its products, to keep pace with the times, is evident from the examples of models.

Today, any of us has a huge choice of offers. These offers are both Belarusian and foreign, that is, today we are an open economy. But it is the task of each team to preserve and multiply revenues in the new economic conditions.

Fine jersey, fine products, and I am sure that the enterprises, despite the difficulties do have the main thing - the resource potential of the staff.

Representatives of Bellegprom, in turn, noted that private business has become more willing to buy Belarusian products. Individual entrepreneurs increasingly take certified goods of Belarusian brands for sale.

Belarusian enterprises should invest more in marketing strategy, information minister says